Whether you’re new to the game or already represented by an established agency, there are always things you can do to promote yourself within the entertainment industry. Being an actor means that most of the time, you are effectively a freelancer. Hopping from job to job without static periods in between isn’t even the reality of many of the actors you see on TV today. Constant auditions mean constant job interviews. Talent only gets you so far. Market yourself as a freelancer with access to endless marketing tools at your fingertips!
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Use social media to your advantage and create a marketing plan that targets the right people. Utilize hashtags, post interesting content, and build relationships with other professionals in the industry. Stay up-to-date on current casting trends, attend networking events, and always put your best foot forward! Freelancing can be challenging but it’s also a great opportunity to be in control of your own career.
Join actor and performer groups on Facebook. This is a free way to make connections and apply for local auditions within the community. It is often where you will find student film notices or hear about smaller projects that aren’t publicized anywhere else. A lot of the entertainment industry works “by chance” so do not rule out how effective being a part of a community can be. I have had countless opportunities come my way as a direct result of being active on social media and belonging to certain groups.
There have been many times I have gotten messages from friendly strangers who’d simply seen a comment of mine months ago and my headshot had stuck with them. These messages sometimes invite me to coffee or to audition for their friend’s short film, or even to read for an upcoming play. It never hurts to be proactive in your marketing plan!
It never hurts to be proactive in your marketing plan! Stay up-to-date on current casting trends, attend networking events, and always put your best foot forward! Freelancing can be challenging but it’s also a great opportunity to be in control of your own career.
Include a list of hashtags that actors can use to market themselves online, like:
Get your name and face seen on all platforms. In the UK, the main actor’s website is Spotlight. In the US, it is Actors Access. This is in fact so essential that there is a slim chance you will get an agent without one. For actors without much experience, there is mandy.com or in the U.S., castingfrontier.com.
In addition to social media, create a website and/or profile on other industry platforms. This will help you get your name and work out there in front of the right people. Utilize all marketing tools at your disposal to put your best foot forward! Being an actor is hard work but with the right attitude and tools, you can achieve your goals!
This is a method that really gets you more bang for your buck. Workshops happen in most cities and offer invaluable one-to-one acting guidance. Of course, this is also a great way to be remembered by directors currently working in the film industry.
It’s not easy to be an actor. Acting is a hard business and sometimes it can feel like you are putting in more effort than what you get back. However, marketing yourself as an actor doesn’t have to be that way! Utilize all of the social media platforms at your disposal and create profiles on industry websites for maximum exposure within the industry. With access to endless social media at our fingertips, it isn’t as hard as it used to be to get your name in front of the right people.
Past the obvious headshots, resume, and reel, there are many other ways to promote yourself for maximum exposure within the industry including workshops or character study groups with casting directors who work in film today. Attend workshops or networking events to stay up-to-date on current casting trends and always put your best foot forward.
Freelancing can be challenging but it’s also a great opportunity to be in control of your own career. Keep pushing forward and you will find success!
We can help answer any questions! Click Here for a Free 15-minute Coaching Session.
Jeremiah O’Brian is a faculty member at the USC School of Dramatic Arts. His exceptionally diverse background – from gritty nuts-and-bolts firefighting to film and theatre credits and accolades – is bolstered by his several graduate degrees.