Why Public Speaking Skills Are A Must For Business Leaders

When we think of essential leadership skills, a few that come to mind are organization, delegation, integrity, and responsibility. But there is one more thing people miss out on-Public speaking skills. Do you know what are the public spiking benefits for business leaders.

A business leader has to be many things, from a visionary to a risk-taker, but they also have to be a good public speaker because communication is the heart of leadership. Every entrepreneur needs to master public speaking skills to become a leader.

Think of all the great business leaders, they all have good communication skills in common. It’s because to represent your business to stakeholders, customers, and the general public, you have to have a command over words. But public speaking benefits extend beyond the boardroom to various aspects of business and personal benefits for leaders.

Leadership skills involve getting people to listen to you and respond effectively. That’s not possible without proper public speaking skills. Effective communication helps one articulate ideas effectively and present them in a sorted manner.

And yet, most business leaders don’t give enough importance to public speaking skills. Those who can not speak effectively are driving their business forward solely on the technicalities with public speaking skills in the backseat.

Every entrepreneur needs to master public speaking skills like Jack Ma, Tony Fernandes, and Steve Jobs did to shape their company’s identity and culture.

You may be able to resonate as this is the case for more than half of the business leaders. Every 3 out of 4 people also face speech anxiety, so you’re not alone. But it’s not all bad. There’s an easy way to mitigate this situation.

To reap the benefits of public speaking skills and elevate your personality, you must understand that it is not an inherited trait. Public speaking skills don’t pass on through generations. It is not something you’re born with. It’s an acquired skill. It means that everyone has to learn it. Even the great public speakers in history had to learn to speak in front of a group of people.

Why Public Speaking Skills Are A Must For Business Leaders

If they can, you can do it too. It’s normal. In fact, it is necessary to take public speaking classes and polish your skills. A professional speaker can help you reap public speaking benefits and lead your business in a much better way.

Public speaking courses help you overcome your fear of public speaking and become a master of the art of public speaking.

As you may already know, mastering this essential skill is important because you cannot influence change without sharing your ideas with potential investors and employees. Read on to learn more.

5 Reasons Explaining the Importance of Public Speaking for Leaders.

Let’s have a look at top reasons that will prove that Public Speaking Skills are mandatory for all the business leaders.

Be More Persuasive

public speaking benefits

Once you get into public speaking, you will become more persuasive & that will help you in your growth.

The foremost public speaking benefit for your business is that you’ll become more persuasive. All business leaders know that the art of persuasion can make anyone a king in the business world.

If you want to succeed in business, you have to be persuasive. First, you need good communication skills to convince your team that you are a thought leader—the driving force of your industry.

Second, you can’t conquer new markets without persuasion. As a business leader, you have to persuade the higher-ups to pursue your ideas, the juniors to follow your vision, and customers to buy your product/services. It won’t be false to say that your business in a way hinges on how good your persuasion or public speaking skills are.

Encourage Critical Thinking

Benefits of public speaking.

Public speaking promotes critical thinking and that will grow you as a business leader.

Another public speaking benefit is that it promotes critical thinking. Now it may come as a surprise to you but preparing an effective presentation requires research, common sense, and the ability to analyze information from the perspective of your audience. All these tasks encourage your brain to ditch the hard wiring and think critically about important matters.

These critical thinking skills can help you level up your business. You might improve your sales pitch results and uncover potential landmines during negotiations.

Good Communication Skills Make Good Leaders

public speaking benefits

if you are able to communicate effectively with everyone, then you will become a good leader.

Good communication skills are the most valuable public speaking benefit you can ever avail. When you’re leading a company, you want those people to look at you and feel inspired. A coy and reserved business executive just doesn’t cut it. But someone with effective communication skills does.

You have to communicate well and get your ideas across without offending your employees. Performance reviews should be authoritative and decisive but not dictatorial. You need to know how to fight for your company’s vision without hurting or disrespecting your descendants. All of that can be achieved through public speaking.

Connect with Customers/Employees/People

public speaking benefits

Public speaking skills will help you to connect with your teams, employees & even customers.

People buy from people, not businesses or brands but people. As a public speaker, you would learn to be passionate at the right time and vulnerable at the right time. People will come to understand you better as a person and connect with you. These emotional connections go a long way in building a meaningful brand and growing your business.

Public speaking also helps your business relationships because it builds more alliances. Your colleagues will like you better and trust you more when they see you empathize.

All in all, every entrepreneur needs to master public speaking skills because it can make you a people champion within your organization and out. That’s got to be the most prominent public speaking benefit.

Adapt to the Digital Age

Being an effective public speaker has always been important for business leaders. With the prevalence of social media and the ease with which information can be shared, this is arguably more important than ever. In addition, choosing the right venue to speak is just as important.

In the digital age, meetings and events have become important platforms for delivering messages in a more direct and personal way that screens simply cannot. So, a less attributed public speaking benefit is that it allows you to adapt to the market needs and not lose your edge in various formats of meetings and conferences.

In Closing

You might think that some people have a natural talent for public speaking. But it’s a myth. In fact, the fear of speaking is one of the most common phobias in the world. However, it becomes clear when we weigh the pros and cons of stepping out of our comfort zone and giving presentations and speeches. Every entrepreneur needs to master public speaking skills to get ahead of the competition.

Public speaking course for business leaders

We have a great 8-week program led by an expert TEDx speaker. It’s specially curated for business leaders like you so you can learn how to inspire your business. Our Online Public Speaking Course transform entrepreneurs into genuine inspirational leaders who can lead change. Sign up to get the non-engine public speaking benefits.

Summary

Public speaking skills are essential for business leaders in every domain who want to climb to the highest echelons of business. If you want to inspire others, do more for your business and be more as a person, there’s no more effective skill than leading through words. That’s why public speaking skills are a must for business leaders, and every entrepreneur needs to master the skill of public speaking.

 

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About Author

emergeblog
Jeremiah O`Brian
Master Teacher  | USC School of Dramatic Arts

Jeremiah O’Brian is a faculty member at the USC School of Dramatic Arts. His exceptionally diverse background – from gritty nuts-and-bolts firefighting to film and theatre credits and accolades – is bolstered by his several graduate degrees.

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